Marketing Support

At Triple Two Coffee, we now create nearly all our design and social media material in-house, reducing costs as much as possible and hugely increasing the speed in which we can get new material into the market place. Since February, our social media and photography gurus have been working alongside our Marketing Director to create a phenomenal bank of images that we have started rolling out on social media since February.

Every week we have a specific social media plan and marketing plan that we make sure we achieve. Examples of this will be a monthly advertisement in the local newspaper, daily tweets, Facebook posts, Instagram posts and specifically taken images get added to our portfolio for Posters and POS.

Social Media & Photography

We also have the ability to design most of our material. We create all the POS, A board poster content, online email posts and advertisements + more. This includes our stunning delivery menu and design of our eye catching and unique Nespresso compatible capsules.

All design, social media and photography will be done through our central system, meaning that you never have to worry about staying not just 1… but 2 steps ahead of the ball game!!! We’ll make your life easy for you.

Coffee Market Summary

Market Size

  • The total UK coffee shop market is estimated at 20,728 outlets and £7.9 billion turnover in 2015
  • The market grew by 9.7% in turnover and 8.9% in outlets in the last year
  • After 17 years of continued considerable growth, this market is one of the most successful in the Uk economy
  • Growth is driven by the branded chain segment with 6,495 chain outlets and growth of 12.4%, chains delivered impressive sales growth of 15.2% to record £3.3 billion
  • Costa Coffee (1,922 outlets), Starbucks Coffee Company (849) and Caffe Nero (620) remain the UK’s leading brands with 53% branded chain market outlets share
  • Market leader Costa added 171 UK outlets with 14% sales growth in calendar year 2015

Market Trends

  • The UK coffee shop market is dynamic and rapidly growing
  • Consumers are more knowledgeable and empowered. Coffee quality is expected, choice based on far more criteria than ever before
  • Third wave \ artisan coffee has profoundly helped to raise consumer expectations about coffee and overall experience and the most successful operators are responding to this trend
  • The significant growth of medium-sized artisan chains such as Coffee#1 as well as investment into smaller chains such as Taylor St Barista’s, Department of Coffee & Social Affairs and Grind & Co signals a new era of competition
  • Greater commitment to coffee credentials by the non-specialist sector, in particular growth from pubs and retail outlets has helped to generate wider consumer participation while adding to the competitive pressures
  • Premiumisation of the at-home segment continues to increase the availability of speciality coffee and further increase UK consumer expectations. Coffee pods such as Nespresso and Tassimo, have significantly increased popularity. 30% of consumers purchase pods regularly in 20’vs. 27% in 2014
  • Gourmet vending units now outnumber the branded chain market, with 6,838 machines representing 29% growth p.a. and an estimated £280 million turnover

Market Growth

  • Allegra predicts the total UK coffee shop market will comfortably exceed 30,000 outlets and £15 billion turnover by 2025, driven by branded coffee chain expansion and non-specialist operator growth
  • The branded coffee shop segment is forecast to exceed £5.7 billion to more than 8,500 outlets by 2020. Outlets are predicted to grow at 6% compound annual growth rate (CAGR) and revenue at 11.8% CAGR over the next 5 years

The Future Marketplace

  • The future coffee shop marketplace will be shaped by increasing consumer participation and the desire for premium quality coffee anywhere and anytime, driving improved coffee offers across a broader set of channels
  • UK consumers will become even more informed about the subtleties of coffee preparation and delivery from bean to cup, in particular, origin, roast, as well as the importance of milk texture and water quality
  • Allegra expects to see a significant increase in multi-brand strategies by leading operators and investment in artisan brand concepts